The Air Comfort category has an average rating of 4.12, which can be considered quite low compared to other Consumer Electronic categories. Around 65% of customers give a 5-star rating to their purchased products, and 3 out of 4 customers are satisfied with them.
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How Noisy Is Your Home? A Domestic Appliance Reviews Analysis of Noise on Satisfaction
The Business Intelligence team at Wonderflow presents another insightful market research on consumer electronics using the voice of the customer data. Specifically, they investigated a critical element of common household or domestic appliances, 'Noise,' and how such a feature drastically impacts consumer satisfaction.